#CMWorld 2015 - Creating Content that is engaging - Ann Handley

This is Ann Handley speaking at Content Marketing World 2015, bu the message is still relevant today. There's an important lesson to be learnt here; as your database grows, do not become complacent and do not compromise on the quality of what you are delivering to your followers, it's the quickest way to lose them. Always strive to produce engaging and quality content. Quality over quantity. Would you agree?